In the process of joint venture, Nanjun employees have formed the core concept of "Nanjun cause is the common cause of Nanjun people" and Nanjun culture with the core connotation of "brave to shine the sword, always strive for the first and forge ahead".

Nan Jun emphasizes that cultural guidance and organizational management should be paid equal attention to, culture guidance should be used to stimulate individual consciousness, and organizational management should be used to achieve step by step. It is the magic weapon of Nanjun's success to unify the initiative of the individual and the direction of the organization.